Advancing racial equity in Jefferson County, Alabama: Lessons learned from the Voices of Truth campaign
For centuries, art has been used to spark conversations and social change. And murals painted on buildings are a powerful way to both turn art into activism and make art accessible to the community.
For the past two years, FHI 360’s social marketing and communication department has partnered with the Jefferson County Memorial Project (JCMP) and Kids in Birmingham 1963 on the Voices of Truth communication campaign, which is part of JCMP’s efforts to advance racial equity in Jefferson County, Alabama. The campaign engages county residents in cross-race dialogue as a pathway toward truth and reconciliation, digging deep into issues pertaining to equity, justice, community voices and more through methods such as billboards, conversation starter cards and social media posts.
Recently, our team traveled to Birmingham — the county seat of Jefferson County nicknamed “the Magic City” — to witness what was just a dream a couple of years ago: a mural that encourages community members to own their voice, start a conversation about the history of racial violence in Jefferson County and be part of social change.
Here are some of our takeaways from the campaign.