FHI 360’s Mobile for Reproductive Health (m4RH) project has been nominated for a prestigious 2013 Katerva Award, which recognizes “the most promising ideas and efforts to advance the planet toward sustainability.” This nomination adds to the considerable recognition that this innovative mHealth information service has already received. In June of this year, m4RH was one of ten recipients of the first African Development Bank eHealth Awards. Just a year earlier, Women Deliver 50! selected m4RH as one of the top 10 innovative technology programs supporting women and girls.
The Katerva Award nomination highlights m4RH’s innovative packaging of reproductive health information and behavior change components in a single mobile phone technology. Using mobile phones, m4RH disseminates family planning information to the general public, as well as information on the nearest clinic that offers these services. One of the few text-messaging services globally that provides family planning information as a means of education and behavior change communication, m4RH has revolutionized the concept of informed choice in the provision of family planning information. With m4RH, any person with a mobile phone can access standardized, essential and comprehensive information in simple language. One user said, “m4RH is using terms you can understand, it has clear knowledge on what you want to know. It is simple to understand, simple language that everyone can understand.” Given that more than 85 percent of global citizens have mobile connectivity, the potential impact of this simple service is truly exciting.