Written by Berhane Gebru, Director of Programs, TechLab, FHI 360
Hellen Mary Akiror’s livelihood relies on the right amount of rainfall coming at the right time.
A farmer in Uganda’s Soroti district, Hellen lives with her husband and seven children. Growing millet, groundnuts, sorghum, cassava and potatoes on her four acres, she is dependent on rain-fed agriculture for her survival. Yet, she said, “Rainfall comes at the wrong time, in huge quantities, and stops when we need it most.”
Hellen’s story is all too common. In 2014, I met Mukasa, an elderly Ugandan farmer grappling with the fact that his village was facing unpredictable rainfall and temperatures higher than any in living memory. At the same focus group discussion where I met Mukasa, I also met Father Philippe, the pastor of Mukasa’s parish. Father Philippe said, “We have sinned and the lack of rain and excess heat are the wrath of God.” Another parish member said, “We destroyed the trees and we are facing the consequences.”
Written by Wayan Vota, Senior Mobile Advisor, FHI 360
The Climate Change Adaptation and ICT (CHAI) project, co-implemented by FHI 360, uses ICT tools to provide climate adaptation information to more than 100,000 farmers in local languages in three intervention districts in Uganda with the goal of increasing agricultural productivity in communities vulnerable to climate change.
This week CHAI won the UNFCCC 2015 Momentum for Change’s Lighthouse Activities Award for innovative and transformative solutions addressing climate change and wider economic, social and environmental challenges.
Studies conducted by the CHAI project showed that access to adaptation information improved by up to 48 percent in the intervention districts (Nakasongola, Sembabule and Soroti) compared to the control district (Rakai), while the effectiveness of adaptation actions that were based on information received through the project increased by up to 33 percent in the intervention areas compared to the control district.
Written by Josh Woodard, Project Manager, TechLab, FHI 360
Greenhouse gases from agriculture account for over ten percent of total emissions globally, roughly equivalent to the entire global transport sector. Meanwhile, it is estimated that agricultural production will need to increase by about 70% by 2050 to keep pace with global population growth. What’s more, the real impacts of climate change on the agricultural sector are likely going to be hardest felt in many of those countries whose people rely on agriculture most for their livelihoods. In sub-Saharan Africa and South Asia, for example, some estimates show a reduction in the productivity of most major food crops as a result of changes to the climate over the next forty years.
While this may sound like a doom and gloom scenario, this Earth Day I want to focus on an area of promise: the increasing availability of affordable technologies that have the potential to reduce greenhouse gases and increase productivity in agriculture. I am referring here not to agricultural technologies—although those certainly play a role—but rather to information and communications technologies, like the mobile phone, video, and even radio. If you are wondering how a mobile phone, a video camera, and a radio might relate at all to climate change, allow me to explain.
For starters, so-called “climate-smart” methods of agriculture, such as conservation agriculture, agroforestry, and others already exist. The challenge is that not all farmers know about them, there is no single prescription, and traditional practices can often die hard, particularly when you are working with very small margins and taking risks could spell utter ruin for yourself and your family. So how do ICTs change this? In short, they make it easier to share locally relevant information on improved techniques and to provide time-specific information and recommendations (such as weather forecasts, and when to do what).
Written by Dustin Andres, Communications Specialist, FACET Project, FHI 360
A version of this post originally appeared on USAID’s Blog, “IMPACT”. Reposted with permission.
Inexpensive video production has become a viable way for agricultural organizations to communicate with beneficiaries, donors, and the public. And it’s not just posting on YouTube. Devices such as handheld projectors and tablet computers have come down in price, enabling practitioners to disseminate to farmers in rural areas with minimal technology. Social networks – just a few years ago only the purview of wealthy countries – are now truly global. In regions with electricity, a well-executed video can now go viral – and become more impactful than the slickest behavior change campaigns of decades past.
It is exciting, but that doesn’t make it simple. Organizations continue to make low quality videos that fail to engage their audience or reflect the core objectives of their project.
To help users learn the ropes, the Fostering Agriculture Competitiveness Employing Information Communication Technologies (FACET) project has developed an online toolkit that can help one through every stage of planning, producing, and disseminating agricultural videos. It is called “Integrating Low-Cost Video into Agricultural Development Projects: A Toolkit for Practitioners,” and is available for free download.
The toolkit is also the basis for a series of four workshops offered this month to USAID implementing partners by toolkit author Josh Woodard and myself, in Kenya, Mozambique, and Ghana. The first of the trainings was completed last week in Nairobi.
The workshop focuses on implementing your low-cost video vision, which requires skills beyond playing Spielberg: strategically thinking about message, storyboarding narrative concepts, planning dissemination, troubleshooting inevitably buggy software, and personal perseverance, all play a role in a video’s success or failure.
One participant, Victor Nzai, program assistant for USAID-funded Agricultural Market Development Trust of Kenya (AGMARK) project focused on agro-pastoral development, felt the training would improve his project’s ability to encourage farmers to efficiently integrate grazing range land and food production in Kenya.
“We have been doing dissemination via field days quite successfully, but with video, we can reach many more farmers than before,” said Nzai. “We shall shoot the videos ourselves, and edit them into comprehensive tools that can be presented by a facilitator.”
Agricultural development practitioners are looking for new ways to leverage video to circulate information and engage local farmers. Video can help them do it – but it is the holistic consideration of concept, design, and execution that will maximize chances for success.
“Not everyone will adopt our ideas,” said Nzai. “But when we multiply the number of farmers we reach, we are able to tune our message with video to encourage farmers and pastoralists to consider better ways.”
Learn more about using information and communication technology in agriculture.