Last week, we hosted a live online discussion about essential community building blocks for breaking the links between poverty and poor health outcomes. The need to think creatively is perhaps strongest in local HIV/AIDS prevention initiatives. Cultural pressures, health myths and access issues can hamper engagement and progress and yet, two campaigns are making strides.
The Many “Reasons” to Get Checked Program
Putting a positive spin on HIV testing for young men at high risk for the disease may be a daunting task, but culturally poignant messages may go a long way toward selling the value of getting checked.
Manuel Rodriguez manages the “Reasons” program for the nonprofit human development organization, FHI 360. Reasons is a messaging campaign that aims to get Latino men who have sex with men to undergo testing for the HIV virus. It comprises social media outreach, print, TV and online advertisements, and presence at gay pride events, and currently focuses on cities with many members of the target population, including Miami, Los Angeles and New York.