Talking about sexually transmitted diseases (STDs) is no easy matter, especially when speaking to youth. That’s why the Centers for Disease Control and Prevention (CDC) enlisted FHI 360 to assist with a new project to educate young audiences about STDs (also called sexually transmitted infections or STIs).
The mission is to convince youth to get tested and treated. The challenge was to convey the message without sounding parental, preachy or patronizing. FHI 360 met that challenge by helping CDC and its partners MTV, Planned Parenthood of America and the Kaiser Family Foundation develop an interactive video for their joint Get Yourself Tested, or GYT, campaign.
The video lets you scroll, click and listen in on different conversations between people at a house party. After each conversation, icons pop up to link to key information ranging from where to get tested to STD basics and tips on talking about STDs. Check out the video this Valentine’s Day, and beyond.